Question

Scenario4-6
Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
According to Maslow's Hierarchy theory, which of the following needs would the third advertisement most likely satisfy?
a. Esteem needs
b. Need for affiliation
c. Extrinsic needs
d. Self-actualization needs

Answer

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