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Question
Scenario4-6Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
While some argue that advertising promotes materialism, others argue that advertising addresses a number of basic human needs. With reference to Maslow's Hierarchy, an advertisement for a high-end clothing company would likely be appealing to which of these needs?
a. Physiological needs
b. Safety needs
c. Self-actualization needs
d. Esteem needs
Answer
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