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Question
Scenario4-2Purple Inc. had recently been sued for the following reasons. The CEO had stated in a radio broadcast that Purple Inc's sunglasses were better than its rivals and that its competitors glasses was nothing but a fake piece of plastic. It had also published an article stating that its competitors glasses were fake and wouldn't be good for the customer's dog, let alone a human.
Purple Inc. launched an advertisement displaying an image of a model of its competitors sun glasses. However, it had not received consent from the party to utilize the picture. This is an example of ____.
a. puffery
b. appropriation
c. spamming
d. libel
Answer
This answer is hidden. It contains 1 characters.
Related questions
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a. Heavy users usually form less than one percent of users by volume.
b. Heavy users may differ significantly from average or infrequent users in terms of their motivations to consume, their approach to the brand, or their image of the brand.
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d. Heavy users have little knowledge of the brand and negligible social influence.
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a. Advertisers have been reluctant to communicate to men and women in different ways.
b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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In advertising, deception refers to making false or misleading statements in advertisements. a. Trueb. False
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It is possible to make a reasonable argument that the massive consumption that advertising upholds and glorifies is actually quite good for American society, and for other cultures around the world.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.