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Question
Scenario2-6Pink Inc. has approached Ripple Effects with the layout of an advertisement for its new product that it plans to advertise. Ripple Effects has agreed to provide Pink Inc. with the cast and crew required to create the advertisement, choosing the location and the set up. Pink Inc. has employed Glamour, an advertising agency, to make the message theme of the advertisement more innovative. Glamour has charged the firm $50,000 per hour for its services.
Ripple Effects is an example of a _____.
a. media specialist
b. creative boutique
c. database consultant
d. production house
Answer
This answer is hidden. It contains 1 characters.
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.