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Question
Scenario: Old World Ltd.Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.If Old World adopts different selling prices in export markets than it has in the British market, it would be following a ________ pricing strategy.
A) dual
B) transfer
C) target
D) worldwide
Answer
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