Question

Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.If Old World wants to have its furniture sold through as many distribution outlets as possible, it should consider a(n) ________ channel.
A) exclusive
B) intensive
C) one-level
D) zero-level

Answer

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