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Question
Scenario: Old World Ltd.Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.If Old World wants to grant the right to sell its furniture to only a limited number of resellers, it should consider a(n) ________ channel.
A) intensive
B) exclusive
C) two-level
D) selective
Answer
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