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Question
(Scenario 2-4) Kentucky Fried Chicken, a subsidiary of Yum! Brands, Inc. which owns A&W, KFC, Long John Silvers, Pizza Hut and Taco Bell restaurants, is the world's largest restaurant company with nearly 32,500 system units in more than 100 countries and territories. KFC is looking for a new advertising agency to assist with advertising in Mexico and Canada. The client feels that it would be best served by a very large agency offering a wide range of services. To have the most agencies to choose from, it should focus its search on agencies with headquarters in
a. Toronto. c. New York.
b. Paris. d. Mexico City.
Answer
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Related questions
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b. using retailer receptivity.
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The basic premise behind a recall test is that
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b. the more a person can remember about an advertisement, the more effective the advertisement.
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a. pretest; post-test
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If there are significant nonselling tasks in a sales job then the most appropriate compensation
method is
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(Scenario 7-5) Country X is part of a market where 75% of the world lives. Which of the following types of country is Country X?
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Q:
(Scenario 7-2) Which of the following is not an argument for the localization of marketing efforts?
a. Different product attributes have different importance levels in different markets.
b. An effort cannot be successful if it ignores local customs and values.
c. Having to create individualized campaigns for local markets creates a powerful economy of scale.
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