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Question
Scenario5-5Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost $100.
Jerome asked his friends for suggestions on which brand of blender he should purchase. This is an example of:
a. need recognition.
b. postpurchase use.
c. top of mind awareness.
d. information search.
Answer
This answer is hidden. It contains 1 characters.
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