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Question
Scenario3-5Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20thcentury to try to understand how advertising has evolved. Here are some descriptions of the ads that he found:
Which of the following is true of advertising during the 1980s?
a. It was dominated by Internet adverting and other e-brand promotions.
b. Television advertising was influenced by rapid cuts with a very self-conscious character.
c. New interactive media allowed direct measurement of ad exposure and impact.
d. E-commerce and m-commerce changed the way people shop.
Answer
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