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Question
Scenario3-5Jerome Brown is a student of marketing and advertising at a small college in the Midwest. He has been given the task of researching the history of modern advertising as a part of a group presentation. Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20thcentury to try to understand how advertising has evolved. Here are some descriptions of the ads that he found:
Ads that first showed the "male" domain as the office and the "feminine" space as the home were a part of the _____ era.
a. World War II and the 1950s
b. Great Depression
c. 1920s
d. peace, love, and the creative revolution
Answer
This answer is hidden. It contains 1 characters.
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b. Advertisers have no definitive list of gender differences as the expression of gender depends on situational factors.
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a. True
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The social aspects of advertisement are often volatile. a. Trueb. False
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.