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Question
Scenario3-1In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans "It floats" and "9944/100 percent pure." (Stephen Fox, TheMirrorMakers,[New York: Random House, 1984], 24.)
If an advertisement for Ivory soap was reflective of the style of ads during the period known as the "P.T. Barnum Era," it would:
a. consist of exaggerated claims.
b. have extensive photography.
c. reflect conservative values.
d. use very limited copy.
Answer
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