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Question
Scenario3-1In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans "It floats" and "9944/100 percent pure." (Stephen Fox, TheMirrorMakers,[New York: Random House, 1984], 24.)
By 1900, shortly after Ivory soaps were originally branded, _____ .
a. advertising was generally distrusted and looked at with suspicion
b. the consumer culture was replaced by minimalist lifestyles
c. the branding of products became the norm
d. the period was marked by the advent of dailies
Answer
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