Question

(Scenario 7-4) In an attempt to get a fix on whether or not to enter this market, an advertiser performs an analysis of economic conditions. Which piece of information is this analysis most likely to reveal?

a. Television stations often charge a higher rate for foreign-owned enterprises to advertise.

b. 37.3 percent of the total population is between the ages of 15 and 34.

c. Chinese consumer trust in advertising is among the highest in the world.

d. Most Chinese consumers have annual incomes of less than $1000.

Answer

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