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Question
Scenario 16-2HollywoodBranding is a new promotions company formed by three former ad executives who had illustrious careers in large multi-service advertising agencies. Over their years, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school thoughts about branding forged in years of working solely with traditional media.
One drawback for advertisers when subcontracting out to creative teams or external sources like HollywoodBranding is that:
a. their tactics may often be the same as those already found in traditional advertising agencies.
b. they resist trying new ideas or taking risks.
c. their efforts may easily clash with the overall company efforts.
d. they do not possess the skills to understand and reach today's consumers.
Answer
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