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Question
Scenario 16-2HollywoodBranding is a new promotions company formed by three former ad executives who had illustrious careers in large multi-service advertising agencies. Over their years, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school thoughts about branding forged in years of working solely with traditional media.
HollywoodBranding promotes itself to prospective clients by saying that it is located at Madison & Vine, and offers innovative brandertainment. This means that it will:
a. act as a full-service advertising agency.
b. invent humorous or imaginative brand logos and slogans.
c. place ads in appropriate media and track subsequent media impressions.
d. connect companies with consumers through entertainment venues.
Answer
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