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Question
Scenario4-5Fritters, a fast food restaurant chain, known for its quick meals encountered an instance where a customer had blamed its food for his weight gain. Later on in the same year, Fritters launched an advertisement comparing its burger with a close rival's, which were very similar, and was asked to be corrected by the court. However, a second advertisement depicting a super model eating its fries and an obese person eating the fries of its competitors food chain had been deemed unethical and was ordered by the court to be removed, although Fritters continued airing the ad.
Which of the following actions would help Fritters prove the fairness of its first comparison ad?
a. By entering a stealth sponsorship with its competitor
b. By including a disclaimer
c. By sharing the profits of the ad with its competitor
d. By mentioning the contents of the meals
Answer
This answer is hidden. It contains 1 characters.
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