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Question
Scenario 13-4Considering the slow economy and the new focus on simple home decor, a greenhouse named Gretta's Garden, located in a central business district, decides to sign up "garden club" members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories. Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lush, landscaped courtyard. Gretta's Garden has conducted market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle segments. Its customer base is not strongly female, as one might expect, but is about 40 percent male.
Gretta's Garden plans to use a particular type of advertising to announce a new additionthe full line from Holland Hothouse, a grower of award-winning tulip bulbs and rose bushes. Gretta's Garden plans to advertise about the new addition in the local newspaper and Holland will be paying 20 percent of the media bill. What type of advertising is Gretta's Garden considering?
a. Crowdsourcing
b. Social network ads
c. Infomercials
d. Co-op ads
Answer
This answer is hidden. It contains 1 characters.
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