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Question
Scenario1-2Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink in the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging.
Chug's three different sports drinks are very popular in markets across the world. Now, the company plans to launch a similar range of carbonated drinks by building on the popularity of the previous products. This is an example of _____.
a. market segmentation
b. national advertising
c. a brand extension
d. a differentiation strategy
Answer
This answer is hidden. It contains 1 characters.
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