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Question
Scenario2-2Brush Strokes is an art supply store located in a town with a population of about 100,000 people. The town is also home to a major State University. Brush Strokes gets a majority of its business from the student population. It uses the services of a local full-service advertising agency to promote themselves. A large part of its marketing budget has been used in running small advertisements in the local and school newspapers at the beginning of each term. The advertising agency is now recommending that Brush Strokes devote a majority of its budget to running television spots during broadcasts of the University's football and basketball games. While the owners of Brush Strokes agree that they could be doing a better job of reaching a larger portion of the student population, they have not come to any conclusions about the best way to accomplish this.
Which one of the following would Brush Strokes's fullservice agency be least qualified to handle?
a. Researching about the buying trends of the company's customers
b. Creating a 30-second television commercial
c. Forecasting dividend earnings of stockholders
d. Generating awareness about the brand
Answer
This answer is hidden. It contains 1 characters.
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