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Question
Scenario2-1As one of the world's largest computer and technology developers, Dell, Inc. has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market. However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price. The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
Dell decides not to use a full-service advertising agency because it would like its own employees to take responsibility for the new ad campaign. However, fullservice agencies do provide a number of advantages one of these advantages is that they:
a. are always large, employing thousands of people.
b. can provide the physical facilities for broadcast production.
c. have an array of talented professionals to meet all the needs of a client.
d. are the only way to create an ad campaign.
Answer
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