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Question
Scenario 17-2AmericanProfile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it residesall from its Web browser. Thus, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
One of the magazine publishers that AmericanProfile has studied about, collects data at its website about readers of its health and fitness columns. The publisher uses direct mail to try and get these readers to subscribe to another one of its publications. This one focuses on nutrition. This publisher is involved in____.
a. missionary selling
b. creative selling
c. system selling
d. cross-selling
Answer
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