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Question
Scenario 17-2AmericanProfile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it residesall from its Web browser. Thus, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
Like many firms, AmericanProfile uses an RFM analysis to identify certain groups of high-profile customers and analyze their habits across three criteria. RFM stands for:
a. record, format, momentum.
b. recency, frequency, monetary.
c. reach, function, marketing.
d. returns, files, mailings.
Answer
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