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Question
Scenario 17-2AmericanProfile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it residesall from its Web browser. Thus, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
AmericanProfile is considering imitating a direct marketing tactic employed by several consumer magazines. Visitors to the home pages of these magazines' websites can link to tips on gardening, home decorating, cooking, clothes shopping, skin care, hair care, etc. They are then encouraged to rate these articles and columns, explain whether they were helpful, and add comments and suggestions based on their own lifestyles and hobbies. This allows marketers to enhance their customer information with:
a. psychographic data.
b. geo-demographic data.
c. demographic data.
d. behavioral data.
Answer
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