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Question
Sarah is a member of a book club. The members meet every Saturday for book reading sessions. All the members except Sarah, drink Coke as they read. During one such session, Sarah was offered a bottle of Coke by a member. Instead of refusing, she gladly accepted it and enjoyed the drink. Which type of reference group influence is most likely to account for Sarah's consumption of coke?a. Normative influence
b. Informational influence
c. Coercive influence
d. Value-expressive influence
e. Utilitarian influence
Answer
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