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Question
Samantha runs a store that exclusively sells handmade vegan cosmetics. The store has a wide range of products manufactured by different companies. The store is relatively small in size and Samantha did not have to invest a lot in it. She knows that only a small segment of customers buy such products and she exclusively focuses on them. Which of the following can be inferred from the scenario?a. Samantha runs a wholesale store.
b. Samantha uses a niche strategy in the retail industry.
c. Samantha uses a cost leadership strategy in the service industry.
d. Samantha uses a product differentiation strategy in the manufacturing industry.
e. Samantha uses a market penetration strategy in the manufacturing industry.
Answer
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