Question


Sales promotion refers to
a. a short-term inducement of value offered to arouse interest in buying a product or service.
b. a single-themed IMC campaign employing multiple advertising and personal selling strategies.
c. individualized communications programs that are specifically designed with a single customer in mind because the item being sold is unique to that customer.
d. a long-term inducement of value offered to build and sustain loyal customer relationships.
e. a sequence of value inducements aimed at retaining channel members.

Answer

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