Question


Russ Berry Company is a company that makes gifts and collectibles. When its southeastern sales representative is driving through a community on her way to make a sales call, she looks for small independent florists and gift shops. When she finds a retailer whom she knows is not carrying Russ products, she stops and makes a sales call. The company's sales rep is using _________ to find prospects.
a. stimulus-response selling
b. order taking
c. cold canvassing
d. formula selling
e. closing

Answer

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