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Question
Research on the topic of using sex in the ad business generally confirms that sex-appeal ads can be effective when:a. more focus groups and communication tests are ordered.
b. the ad produces enough "heat."
c. they emphasize how one looks, feels, and smells.
d. the context is appropriate.
Answer
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When should a marketer use secondary data? What are the advantages of using such data and what cautions should be taken? Name and briefly describe the four broad areas that offer secondary data used by today's marketers.