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Question
Relish LLC. spent a lot of resources to open an exclusive outlet of low-fat pizzas made from organic ingredients. Relish made huge sales on the pizzas. Relish enjoys customer loyalty because it introduced the pizza range before any of its competitors. Which of the following concepts is illustrated in the scenario?a. Opportunism
b. First mover advantage
c. Divesting strategy
d. Market penetration
e. Anti-competitive strategy
Answer
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