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Question
Refer to the Attitude Scenario. Serena sees an advertisement for Philips Model A which states that it has the least energy consumption compared to the other models. According to the social judgment theory, which of the following is most likely to happen when she sees this message?a. Her central route to persuasion will be activated.
b. Assimilation will occur.
c. She will place the message in the latitude of rejection.
d. Her ego-defensive function of attitude will be activated.
e. She will change her evaluations about Philips Model A.
Answer
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