Accounting
Anthropology
Archaeology
Art History
Banking
Biology & Life Science
Business
Business Communication
Business Development
Business Ethics
Business Law
Chemistry
Communication
Computer Science
Counseling
Criminal Law
Curriculum & Instruction
Design
Earth Science
Economic
Education
Engineering
Finance
History & Theory
Humanities
Human Resource
International Business
Investments & Securities
Journalism
Law
Management
Marketing
Medicine
Medicine & Health Science
Nursing
Philosophy
Physic
Psychology
Real Estate
Science
Social Science
Sociology
Special Education
Speech
Visual Arts
Question
Really Big Homebuilders used to purchase many building lots and erect spec homes (i.e., it gambled that the demand for new houses would be so high that they would sell easily). Since the real estate slowdown, it builds homes only when owners are under contract. Most likely the company is pursuing a generic business strategy of ________.
A. Retrenchment
B. Stability
C. Diversification via concentric means
D. Growth/concentration via vertical integration
E. Growth/concentration based on horizontal integration
Answer
This answer is hidden. It contains 338 characters.
Related questions
Q:
Maria identifies with a specific religious group, which is a smaller subset of her culture. Maria's religious group is an example of a(n) ______. A. Institution
B. Social group
C. Support network
D. Subculture
E. Society
Q:
Nonverbal communication can ______ what is spoken if not used correctly. A. Reiterate
B. Confirm
C. Substantiate
D. Contradict
E. Alter
Q:
______ is not an example of negative nonverbal communications during a presentation. A. Swaying
B. Stuttering
C. Hands in pockets
D. Fidgeting
E. Tone of voice
Q:
Marketing managers need to pay attention to culture because _________. A. Culture shapes the way people respond to the product offering
B. Not understanding culture means the risk of negative effect on product acceptance
C. The value proposition should include cultural cues
D. Customers filter messages through cultural influences
E. All of these
Q:
_______ is an example of a brand personality. A. Sophistication
B. Competence
C. Ruggedness
D. Sincerity
E. All of these
Q:
______ is a unique set of personal qualities that produce distinctive responses across similar situations. A. Attitude
B. Personality
C. Situational state
D. Personal characteristic
E. Mind-set
Q:
ABC Company wants to create an association between two stimuli: marketing information and feeling. ABC Company is using _______. A. Cognitive learning
B. Brand management
C. Cognitive association
D. Operant conditioning
E. Classical conditioning
Q:
Joe's perceptions are shaped by these three psychological tools: _____, ______, and ______. A. Selective hearing, selective attention, selective vision
B. Selective attention, selective distortion, selective retention
C. Selective distortion, selective attention, selective vision
D. Selective awareness, selective vision, selective attention
E. Selective awareness, selective distortion, selective retention
Q:
XYZ Nutritional Supplements is conducting an online focus group to learn more about the nutritional habits of senior citizens and the underlying causes of these behaviors. They are having problems because many of the members of their target market do not own computers or are not savvy enough to understand how to access the focus group. This is an example of the _________ problem that companies who use online focus groups face. A. Access limitation
B. Identity verification
C. Environmental control
D. Family issue
E. Qualification
Q:
Joan Doe is a participant in an online focus group for a processed-food company. However, during one of the sessions her children are acting up and, as a result, she does not give much thought to her responses. This is an example of the _________ problem that companies that use online focus groups face. A. Access limitation
B. Identity verification
C. Environmental control
D. Family issue
E. Qualification
Q:
An account manager for XYZ Research is writing a research report for a client. He should focus on _________ because they are the key section for the decision maker. A. Data sources
B. Executive and management summaries
C. Sampling plans
D. Questionnaire design
E. Analysis methods
Q:
The marketing manager for Brand K retail stores is in the process of collecting primary data from customers to learn which current products need improvement. She is using a probability sampling method, but is having trouble figuring out how to contact customers and get them to participate. She is also debating alternative ways to recode the responses so that they can be analyzed. She is concerned with the _______ part of the market research process. A. Problem definition
B. Research design
C. Data collection
D. Data analysis
E. Reporting
Q:
The owner of a small furniture-manufacturing firm is considering conducting market research. He should consider examining secondary data before collecting primary data because secondary data offer a(n) ___________ advantage over primary data. A. Timeliness
B. Cost
C. Customization
D. Fit
E. Accuracy
Q:
The CEO of Big Wheel Automotive is concerned about declining sales. He has identified his research problem as the fact that his competitors are drawing away his business. He purchases access to J. D. Power's automobile rankings to learn about possible reasons for the shift in consumer purchasing. He is using _________ for secondary data about his research problem. A. Surveys
B. Market research organizations
C. Government sources
D. The library
E. Observation
Q:
The manager of Big Brand Clothing wants to get a feel for what items consumers are looking for this Christmas so that he can plan his orders. He decided to gather these data by stationing employees outside the store on a particular Saturday with a list of questions to ask willing shoppers to answer as they pass by. He is using a ____ method to select respondents. A. Probability sample
B. Random sample
C. Systematic sample
D. Nonprobability sample
E. Census
Q:
Body Builders Gym's marketing team wants to stay open until 3:00 a.m. The gym currently closes at midnight. Most likely, this would be classified as ________ in Ansoff's Product-Market Matrix. A. Market diversification
B. Marketing strategy development
C. Market penetration
D. Product development
E. Market development
Q:
Roberta's company, New Home Builders Corp., specializes in designing one-story homes that have wide hallways and walk-in showers that could accommodate the need to use a wheelchair or walker, and other amenities that allow couples to remain in their homes as they age. The company's strong value proposition has allowed it to maintain steady market share in a weak housing market. A discussion of this relative advantage would be included in the ________ section of the SWOT. A. Strengths
B. Threats
C. Opportunities
D. Strategies
E. Weaknesses
Q:
The best place in a SWOT analysis to identify rising interest rates and availability of credit for a firm seeking to expand through new construction of real estate is ________. A. External opportunities
B. External threats
C. Internal opportunities
D. Internal strengths
E. Internal weaknesses
Q:
The best place in a SWOT analysis to list the competitive trends is ________. A. External opportunities
B. External threats
C. Internal opportunities
D. Internal strengths
E. Internal weaknesses
Q:
According to the 2010 U.S. Census, Asian Americans are the highest-income, fastest-growing racial group in America. Most likely an examination of this issue would be in the ________ section of the marketing plan. A. Natural factors
B. Legal issues
C. Economic trends
D. Sociocultural/demographic
E. Threat of new entrants
Q:
Automobile manufacturers must comply with regulations set by the National Transportation and Safety Board. A discussion of this would be included in the ________ part of a marketing plan. A. Sociocultural/demographic
B. Firm structure and systems
C. Political, legal, and ethical
D. Firm resources
E. Threat of new entrants
Q:
Hot and Cold Corp., makes disposable coffee and soft drink cups for use in fast-food restaurants, hospitals, convenience stores, and the like. The company is working on a sturdy new product that will biodegrade within five years of being put in a landfill. This promising new product line would most likely be classified as a ______________. A. Star
B. Cash Cow
C. Dog
D. Problem Child
E. Top Gun
Q:
Lately the demand for building materials has dropped due to the slowdown in new housing construction. Wood-O Corp., is thinking of closing its fine wood division that produces mahogany and cherry lumber for building cabinets and other applications. Most likely the fine wood division would be classified as a ____________. A. Star
B. Cash Cow
C. Dog
D. Problem Child
E. Top Gun
Q:
Apple introduced the iTunes store in 2003. On February 6, 2013, Apple announced that the twenty-five billionth song had been downloaded. Most likely Apple's iTunes would be classified as a ________. A. Star
B. Cash Cow
C. Dog
D. Problem Child
E. Top Gun
Q:
Dave is a close-up magician who is famous for his card tricks. He creates and sells DVDs of his magic tricks. Lately he has been having trouble getting the DVDs produced in a timely manner. The problem occurs in the ________ activity of the value chain. A. Inbound logistics
B. Operations
C. Outbound logistics
D. Marketing and sales
E. Service
Q:
________ is not one of the five primary activities in the value chain. A. Inbound logistics
B. Operations
C. Technology procurement
D. Outbound logistics
E. Marketing and sales
Q:
Value may be defined as the ratio of bundled benefits received to the cost incurred by the customer to receive those benefits. ________ is not thought of as one of the costs. A. Monetary cost
B. Time to shop
C. Convenience
D. Poor service quality
E. The hassle factor
Q:
Market penetration strategies allow the firm to introduce existing products to new customers, often including international markets.
Q:
Strategy has two key phases: formulation and execution.
Q:
Objectives are measurable; goals are broad statements of generally desired accomplishments in support of the firm's mission statement.