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Question
Ralf and his brother had a business in a Midwest college town taking SUVs and modifying them into tailgating machines. These "awesome party wagons" were equipped with the owner's desired team logo on the front, side, and back; gas grills; and large beverage coolers. Their business boomed, especially when the university had a winning season. Ralf and his brother were creating and selling what could be best described as ________.A) myth carriers
B) ritual artifacts
C) symbolic exchange objects
D) attitudinal reciprocity products
Answer
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