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Question
Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is trying to appeal to ________.A) low-risk perceivers
B) broad categorizers
C) consumer innovators
D) narrow categorizers
E) process-oriented consumers
Answer
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