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Question
(p.402)The media planner for a manufacturer of golf clubs for women of age 30 and above is considering the cost efficiency of advertising on a talk radio station. During morning drive time, the average number of listeners of age 30 and over is 40,000. Sixty percent are female, 25 percent earn over $35,000 per year and 99 percent own automobiles. What is the cost per thousand of this media planner's target audience if a 30-second commercial costs $200?
A.$8.33
B.$17.50
C.$80.00
D.$175.00
E.$200.00
Answer
This answer is hidden. It contains 158 characters.
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