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Question
(p.179)Starbucks Coffee Company, expanded from bottled Frappuccino to two canned productsDoubleshot in 2002 and Starbucks Iced Coffee, which was introduced last year. While all are coffee-based products, each has a slightly different consumer base. Doubleshot is advertised as a morning beverage, Frappuccino, an afternoon treat and Starbucks Iced Coffee as an all-day product. What approach to positioning is Starbucks using?
A.Cultural symbol
B.Product class
C.Product use/application
D.Marketing mix
E.Price/quality
Answer
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Related questions
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