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Question
(p.411)Sierra South sells whitewater ratting and kayaking trips and related merchandise. The company uses a Web site to gather information from potential customers of its products. This information is entered into the company's database. Names and information in this database are used to determine who should receive a personalized sales e-mail from the company. Sierra South is using:
A.mail-order advertising.
B.database marketing.
C.direct selling.
D.direct-mail advertising.
E.interactive advertising.
Answer
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Related questions
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(p.418)What is the greatest strength of personal selling?
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(p.411)_____ is the oldest marketing method and it is growing incredibly fast today as a result of social and technological changes.
A.Direct marketing
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(p.411)Which of the following statements about direct marketing is true?
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(p.414)What are the two basic strategy decisions faced by all direct marketers?
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(p.414)List and describe the two direct selling strategies.
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(p.431)Slippage is the term used to describe a phenomenon where customers buy a product because of a rebate offer and then never redeem the rebate because it is too much trouble.
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(p.413)By providing a tangible response, direct marketing offers accountability.
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(p.389)What are the two major components of media objectives?
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
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B.has a negative image.
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A.Entertainment advertising
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A.has bought the services of the transit system to create, manufacture and distribute its ad.
B.has bought all the inside space on a group of buses.
C.expects a 100 percent reach.
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A.geographic bulletins
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C.terminal posters
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