Question


Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teen-aged boys who don"t watch much TV. P&G did grassroots marketing, including handing out samples at skateboarding events and sponsoring a contest for high-school football player of the year. P&G emphasized which promotional element in this example?
a. sales promotion
b. advertising
c. personal selling
d. public relations
e. word-of-mouth

Answer

This answer is hidden. It contains 150 characters.