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Question
Prior to the 1930s, diamond engagement rings did not enjoy much significance in the United States. However, persistent promotions by diamond companies such as associating diamond as symbolic of the "forever" element in marriage, diamond engagement rings have now become the norm, so much so that now, it has become a cultural requirement. Which of the following accounts for the cultural significance gained by diamond engagement rings?a. Distributive fairness
b. Meaning transference
c. Consumption frequency
d. Positive disconfirmation
e. Cognitive dissonance
Answer
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