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Question
Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. It probably should use a marketing mix of:A. exclusive distribution, price cutting, reminder advertising, and a "push" policy.
B. exclusive distribution, penetration pricing, informative and persuasive advertising, and a "pull" policy.
C. selective distribution, skimming pricing, pioneering advertising, and a "push" policy.
D. selective distribution, penetration pricing, persuasive advertising, and a "pull" policy.
E. intensive distribution, persuasive advertising, price dealing, and a "push" policy.
Answer
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Related questions
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