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Question
(p.427)In the Moose head Cabin Fever Rescue Promotion', beer retailers were sent an inflatable bush plane with 30-inch wingspan that appeared to be dropping a parachute that holds a Moose head 12-pack box. Moose head probably had to pay a ______ to encourage retailers to use this rather large promotional material in their stores.
A.display allowance
B.buyback allowance
C.placement allowance
D.trade fee
E.inserting allowance
Answer
This answer is hidden. It contains 83 characters.
Related questions
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(p.418)What is the greatest strength of personal selling?
A.Its low cost
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A.Infomercials
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(p.411)_____ is the oldest marketing method and it is growing incredibly fast today as a result of social and technological changes.
A.Direct marketing
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A.Radio
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(p.411)Which of the following statements about direct marketing is true?
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(p.389)What are the two major components of media objectives?
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(p.402)List four reasons why media planners often use a mixed media approach.
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(p.398)Explain the purpose of media strategy.
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(p.394)What are the various factors that influence media strategy decisions?
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(p.392)Explain the importance of continuity.
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A.loyalty premium
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
C.Mail-order advertisers cannot check the validity of a rented list.
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(p.375)An advertiser might choose to use some other advertising medium instead of direct-mail advertising because direct-mail advertising:
A.cannot be used for testing prospects' reactions to new products.
B.has a negative image.
C.has the highest cost per exposure of any medium.
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(p.370)_____ describes the integration of advertising into the message delivery mechanism so efficiently that the product is being promoted while the audience is being entertained.
A.Entertainment advertising
B.Subliminal advertising
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A.has bought the services of the transit system to create, manufacture and distribute its ad.
B.has bought all the inside space on a group of buses.
C.expects a 100 percent reach.
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A.geographic bulletins
B.primary panels
C.terminal posters
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E.transportation bulletins