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Question
(p.454)In 2008, Airborne products, which have been marketed as a "cold buster" product designed to ward off colds if taken early enough, agreed to settle a class action lawsuit over false advertising for $23.3 million. As part of the settlement, Airborne took out advertisements in top publications explaining how people can obtain the refund. In addition, the company has developed advertising campaigns based around its "thousands of satisfied customers" in order to improve its public image. Application a result of the lawsuit, Airborne will need to engage in:
A.venue marketing.
B.ambush advertising.
C.recruitment advertising.
D.public relations advertising.
E.corporate identity advertising.
Answer
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Related questions
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