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Question
Physiological measures include all of the following EXCEPT
a. eye-tracking systems.
b. psychogalvanometers.
c. voice response analysis.
d. resonance tests.
Answer
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Unique visitorsthe number of different people visiting a site during a specified time periodis the most reasonable measure of visits to a site. A new user is determined from the users registration with the site. Besides the address, page, and time, a website can find out the referring link address, which provides insight into which links people are taking to the site. Knowing which links bring people to the site can be helpful in planning online advertising. However, this method identifies visitors by their IP numbers, and many Internet service providers use a dynamic IP number, which is different every time a given user logs in through the service.
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If there are significant nonselling tasks in a sales job then the most appropriate compensation
method is
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b. commission.
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The decision on sales force structure is driven by two considerations: and
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a. qualitative; quantitative considerations
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AIDA stands for
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Which of the following is NOT one of the roles of personal selling?
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Promotional materialssamples, catalogs, product brochures are considered an advertising expense and are not a part of the personal selling budget.
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If the salesperson has correctly followed the personal selling process then the sale will essentially close itself.
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a. Less developed nations c. Highly industrialized nations
b. Newly industrialized countries d. Techno-forward countries
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a. a G-8 country c. an EU or EC country
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(Scenario 7-2) Which of the following is not an argument for the localization of marketing efforts?
a. Different product attributes have different importance levels in different markets.
b. An effort cannot be successful if it ignores local customs and values.
c. Having to create individualized campaigns for local markets creates a powerful economy of scale.
d. A campaign is likely to fail if it does not fully assess and understand local competitive efforts.
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a. outdoor advertising c. radio advertising
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a. guilty of ethnocentrism. c. using a self-reference criterion.
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Which of the following is assisting media buyers in meeting the global media-buying challenge?
a. The reduction in the number of media options
b. The universal acceptance of advertising in media vehicles
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a. the verbal, the visual, and the symbolic.
b. product, promotion, and price.
c. creative, media, and regulatory.
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a. the natural resource dividend c. the demographic dividend
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When a company breaks the world into three classes of economic conditions, it does so because
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b. cultures in newly industrialized countries are often easier to understand.
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(Scenario 1-6) Gillette's direct mail advertising campaign is best considered ____ promotion.
a. global c. international
b. national d. regional