Question

Perhaps the most important benefit of a vivid, engaging, and convincing strategic vision is:
A. helping gain managerial consensus on what resources must be developed to successfully achieve strategic objectives.
B. uniting company personnel behind managerial efforts to get the company moving in the intended direction.
C. helping justify the company's mission of making a profit.
D. helping company personnel understand the logic of the company's business model.
E. keeping company personnel well-informed.

Answer

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