Question


Performance measures for social media are divided into these two types: __________ and __________.
a. number of photos uploaded; number of characters types (comments, tweets, etc.)
b. purchases made online; purchases made in a store as a result of a link from a social media website
c. traditional media costs; social media costs
d. number of views of a YouTube video; a viral video on Vimeo
e. those linked to inputs or costs; those tied to the outputs or revenues

Answer

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