Question

Perceived value and signaling value are often an important part of a successful differentiation strategy when
A. the nature of differentiation is hard to quantify.
B. buyers are making a first-time purchase.
C. repurchase of the product or service is infrequent.
D. buyers are unsophisticated and unfamiliar with the capabilities of competing brands.
E. All of these choices are correct.

Answer

This answer is hidden. It contains 571 characters.