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Question
(p.426)Barton Beers invited its retailers to celebrate "Fiestas Patrias", a traditional Mexican holiday that celebrates the country's independence from Spain. The marketing vice president for Barton announced that the company has developed posters, displays and banners for retailers to use during the celebration period. Barton Beers is using a:
A.spiff.
B.diverting promotion.
C.promotional inducement.
D.trade promotion.
E.logistical activity.
Answer
This answer is hidden. It contains 57 characters.
Related questions
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