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Question
(p.450)Ansett Airlines sued Qantas Airways, a rival Australian carrier, claiming that it engaged in _____ that was detrimental to Ansett's image as an official sponsor of the Olympic Games. Qantas ran ads in The Sydney Morning Herald and The Age newspapers featuring Australian runner Cathy Freeman and the words Sydney 2000', Olympic Games and the new millennium' and The Spirit of Australia Qantas'. Located in close proximity to these slogans was the Olympic logo.
A.a violation of FTC regulations
B.ambush marketing
C.viral marketing
D.flanking promotion
E.venue marketing
Answer
This answer is hidden. It contains 154 characters.
Related questions
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(p.418)What is the greatest strength of personal selling?
A.Its low cost
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(p.411)_____ is the oldest marketing method and it is growing incredibly fast today as a result of social and technological changes.
A.Direct marketing
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(p.411)Which of the following statements about direct marketing is true?
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(p.389)What are the two major components of media objectives?
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(p.402)List four reasons why media planners often use a mixed media approach.
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(p.398)Explain the purpose of media strategy.
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(p.394)What are the various factors that influence media strategy decisions?
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(p.392)Explain the importance of continuity.
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
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(p.375)An advertiser might choose to use some other advertising medium instead of direct-mail advertising because direct-mail advertising:
A.cannot be used for testing prospects' reactions to new products.
B.has a negative image.
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(p.370)_____ describes the integration of advertising into the message delivery mechanism so efficiently that the product is being promoted while the audience is being entertained.
A.Entertainment advertising
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A.has bought the services of the transit system to create, manufacture and distribute its ad.
B.has bought all the inside space on a group of buses.
C.expects a 100 percent reach.
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A.geographic bulletins
B.primary panels
C.terminal posters
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