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Question
Panache, a fashion design company, organizes an online contest. Participants are asked to design womens apparel to be posted on a social media website where its members can vote and provide feedback. Based on those votes, Panache will announce the winner and offer that individual a job at its firm. In this scenario, Panache is involved in _____.
a. brandjacking
b. tagging
c. blogging
d. crowdsourcing
Answer
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