Question

Pam conducted a survey study and received an initial response rate of approximately 34%. She sent a second mailing and obtained an additional 6%. What do you suggest for Pam now?
a. Her response rate is adequate. Analyze her data and report her findings.
b. Her response rate is low. Send a third mailing.
c. Her response rate is too low. Redesign the survey.
d. Her response rate is low. Try to determine if there is a systematic reason why.

Answer

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